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Innovation isn’t critical only in business — every type of organization must try to do things differently in a world of fast paced change.

Here’s Jim speaking at the 2010 US Navy, Air Force & Marine Child Youth Program Conference. He was asked to challenge the audience — child youth experts and counsellors on military bases worldwide — to think about innovation in the context of the youth and parents that they serve.

Clearly the demands, needs and forms of interaction with both parents and alike are undergoing significant change as the next generation of parents on military bases – lets call them “Mom 3.0” – comes to rely on technology to a greater degree each and every day.

It’s big, and its’ getting bigger!

That’s the location intelligence industry, which is resulting from the rapid dominance of location-aware mobile devices, the rapid emergence of massive sources of spatial (geographic oriented information, i.e. Google Maps), the rapid user adoption of location-based applications (i.e. iPhone Apps), and a significant amount of innovative thinking as to how to capitalize on these very fast paced trends.

There’s a lot of people building a lot of new businesses around these trends. And it’s happening extremely quickly:

    • in a just-announced test of location based advertising in Finland, MacDonalds’ has reported that location-relevant mobile ads resulted in a 7.0% click-through rate. Of those who clicked through, 39% then used the click-to-navigate option to find the closest restaurant. These are significant numbers
    • one if 4 American’s uses location based mobile services, and half of those who noticed an ad while using such services too some action
  • there has been a 68% increase in the use of mobile mapping and direction services in Europe in ONE YEAR according to comScore
  • MarketResearch.com predicts increases of 37% compound annual growth for mobile advertising and 65% for mobile commerce, influenced by the speed of adoption of location-based services
  • Juniper Research suggests that location based service revenues will top $12.7 billion by 2014, up from $3 billion last year
  • another survey by RCNOS suggested that the mobile locations technologies market will grow at annual compound rates of 20%, reaching $70 billion by 2013, which includes both consumer and business intelligence/application (survey, mapping etc) applications
  • it’s estimated that 1 billion people will access social networks by 2014. Most of them will use some form of location based application as they do so.
  • GPS-enabled mobile phone devices will dominate the technology space, comprising 66% of all GPS devices by 2013

This is pretty significant stuff. Actually, its more than significant – it’s huge. Location is set to lead to significant industry transformation; some pretty dramatic business model disruption (think real estate); changes in consumer behaviour (product promotion and uplift); new business models (mobile, text message based banking which starts out via a proximity relationship.). There’s a huge amount of velocity out there!

There are two angles to the emerging market: consumer (i.e. iPhone) driven applications which will involve marketing, branding, product promotion, customer loyalty, point-of-purchase and a huge variety of other opportunities. The second involves corporate applications such as risk-minimization (i.e. mortgage risk analysis based on spatial data).

Regardless of how you look at, the overall impact of location intelligence is going to be dramatic.

It’s even going to come to impact sports. Here’s a clip from a keynote I gave for 4,000 individuals as the recent National Recreation & Parks Association: “Location intelligence and the future of recreation,” and spoke about the concept of a location intelligence professional.

Location is the new intelligence. And its’ happening faster than you think!

And an increasing number of my keynotes and clients are asking me to focus upon the business opportunities that are emerging in this world. Stay tuned.

Related posts:

  • Location intelligence, financial industries and business model change 
  • Location intelligence and the conference industry
  • Extract from Jim’s book, Ready, Set, Done: How to Innovate When Faster is the New Fast 
The Innovation Killers
April 19th, 2010

A great little video clip from a recent keynote that outlines the challenges you face if you try and be an innovator!

You can find some useful information on dealing with innovation under the Innovation Inspiration section of my site, and through the Innovation tag.

Jim challenges an audience to think about collaboration in the era of the ‘global idea machine’.

In this case, Jim was the opening keynote speaker for the 2010 US Navy/Marine/Air Force Child Youth Program conference  in Dallas, Texas, and was there to challenge them to think differently in terms of service delivery, particularly as parents and children on military bases come to expect different forms of support and interaction.

Here’s an interesting clip about the emerging era of “personal energy infrastructure management.” It was filmed at my ski club back in January.


We put the clip together for the folks at CNBC Fast Money; they called expressing interest in the possibility of having a series of future trends vignettes that could be used to spark some discussion on the show. Hence, the reference in the clip as to “what does the Fast Money panel think?”

There’s been no progress yet on a go-ahead, but I thought it was a great clip anyways!

The clip was produced by David Mitchell, who is a long time snowbaord/skiing video professional; he’s currently the producer of the Disney XD show, Shreducation.

Rethinking long term care
February 16th, 2010

Bill Gates once observed that “most people overestimate the amount of change that will occur in two years and underestimate the change that will occur over ten years.”

In this video, I challenge an audience to think longer term, and utilize a 10 to 20 year trend perspective to really understand how a particular industry might change. In this case, the health care transformation, as we move from a world of reactive to preventative health care.

Could you be so out of touch with your customers that you have no clue how they truly perceive you?

  • Blog post Is your brand from the olden days?

How is social networking impacting brands? Take a look!

How quickly can you scale if you encounter a new market opportunity? How quickly can you react to a crisis. In this clip, Jim takes a look at the concept of corporate agility

In the food industry — it’s all faster.

A faster focus on ‘fresh’ food. New taste trends happen faster. There’s faster innovation with ethical packaging.

And so it’s all about time to market. Challenge yourself to think and act differently, when the food industry continues to speed up, and the process of innovation undergoes a deep transformational change.

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